Paju Premium Outlets is the second luxury premium outlet introduced in Korea after Yeoju. Located at 200 Pilseung Avenue/Pilseungno, Beopheung-ri 1790-8 beonji, Tanhyeon-myeon, Paju City, Gyeonggi Province, the outlet was established by Korean conglomerate ‘Shinsegae,’ in partnership with Simon Property Group, a forerunner in the US outlet market.
The three-story building has 165 shops and is known as having the largest number of individual brand stores in Korea (20 in total). Discounts at the outlets range from 25% to 65% and include everything from clothing to jewelry and housewares (such as Le Creuset and Royal Albert). Some brands are even offered at a lower price than quoted in the duty free shops. The outlet center also provides shoppers with various conveniences such as restaurants (21 in all) and numerous places to sit and take a rest.
Premium Outlets provides a special benefit to groups and tours of 15 or more people. Groups of 15 or more who make reservations 72 hours before arrival receive free VIP Coupon Books (maximum of 50 VIP Coupon Books per group). The guide or leader can pick up the VIP Coupon Books at the Information Center.