SBS Prism Tower which is located near the Sangam-dong Digital Media City in Seoul Mapo-gu (Specific Location: 82 Mount SangAm Avenue/Sangamsanno, SangAm-dong 1607-1 beonji, Seoul Mapo-gu), is where the popular SBS program "K-POP Star Season 3" is filmed, so it is often visited by Hallyu fans.
The Digital Media City is home to not only SBS Prism Tower but a large "media town" of various broadcasting networks, including MBC, CJ E&M, and YTN (Yonhap News). In particular, SBS Prism Tower boasts a broadcasting studio building that was awarded the 2013 Korean Architecture Award for Excellence. This tower is wholly owned by Seoul Broadcasting System (SBS).
Befitting its name, the color of the SBS Prism Tower changes according to the time of day and season by the way the sun and sky is reflected in its walls. Its ten floors house studios and broadcast editing rooms for programs such as Star Junior Show Bunggeoppang, K-POP Star, The Show and Fashion King. However, the general public is allowed access to only the first floor, which contains a cafe and art exhibits. The tower is accessible either by using KORAIL Airport Railroad, KORAIL Gyeongui Line or SMRT Line 6 to Station A04/K316/618: Digital Media City Station.