|Here comes the spoilsport of Seollal and Chuseok! Nero will gobble up all songpyeon and tteokguk!|
At Seoul Subway Line 1 Banghak Station Exit 3, take either bus No. 1128 or 1126 near Ssangmun station. Get off at "Banghak Dokkaebi Market". Near the bus stop, there is an alley that divides the market into two big east and west sections.
The market which is located at 29 Dodangno 13da-gil, Banghak-dong 632-beonji, Seoul Dobong-gu is popularly known as the 'Dokkaebi (Goblin) Market.' Back in the old days during Asian Financial Crisis (1997~1998), whenever police officers came to the market to crack down on unlicensed street vendors, the vendors would disappear instantly, thus earning the nickname 'Dokkaebi.'
One thing that stands out from large retail firms is that a variety of goods are offered at discounted prices. During limited time sales, certain products can be purchased at one tenth of regular prices. There are 4~6 annual sales during holidays like New Year's Day and Chuseok (Korean Thanksgiving Day). The limited time sales have proven to be a successful marketing strategy. People from other provinces often come to the market to learn its system. The limited time sales began in 2004. They are run from 1 to 6 in the afternoon, three times a week (Wednesday, Thursday and Friday). Each annual sale is held for at least 10 days.